DeeDee & Jimmy here, We’re a husband-wife team based out of San Diego, California. We started our business in 2016 after we had our son. After our son was born, we couldn’t find baby clothes that fit the modern + minimalistic style we wanted – items that were quality, looked cute, but were also simple. So, we decided to create our own! 

What started as just handmade beanies that everyone seemed to love, has grown into an online store now stocking over 400 adorable outfits and cute accessories for your newborns, babies, and toddlers up to size 5T. But it’s not just the adorable, high-quality designs that keep our customers coming back…